KUALA LUMPUR: Petroliam Nasional Bhd (Petronas) has maintained its position as the world’s strongest oil and gas (O&G) brand for the third consecutive yr, in line with the Brand Finance 2022 annual report on probably the most useful and strongest O&G manufacturers.
The firm additionally stays among the many high 10 most dear O&G manufacturers globally in 2022.
In a press release at the moment, the nationwide oil firm mentioned the rank has been attributed to the results of its Brand Strength Index (BSI) which elevated from 87 final yr to 87.7 in 2022, judged on a brand’s efficiency, specializing in intangible measures relative to its opponents.
Brand Finance’s evaluation of stakeholder fairness incorporates authentic market analysis information from over 100,000 respondents in additional than 35 international locations and throughout almost 30 sectors.
In the 2022 Brand Finance Global 500 report on the world’s most dear manufacturers launched early this yr, Petronas’ constant brand efficiency had contributed to a brand worth of US$13.6 billion (US$1=RM4.40) in 2022, a 13 per cent enhance from 2021.
The report mentioned along with calculating brand worth, Brand Finance additionally determines the relative energy of manufacturers by a balanced scorecard of metrics evaluating advertising and marketing funding, stakeholder fairness, and enterprise efficiency.
According to Brand Finance, Petronas is properly positioned to additional strengthen its brand as the corporate goals to offer a diversified vary of vitality choices in keeping with its aspiration to realize net-zero carbon emissions by 2050.
Petronas president and group chief govt officer, Datuk Tengku Muhammad Taufik Tengku Aziz mentioned the corporate’s achievement continues to show the resilience and tenacity of its workforce in contending with two years of maximum disruptions to the vitality ecosystem.
“Even as we navigate a riskier and extra unstable atmosphere with comparatively steadier footing, Petronas’ precedence is to make sure the safety of vitality provide for Malaysia and our prospects around the globe.
“Delivering on this dedication turns into extra daunting as heightened geopolitical situations proceed to threaten an already fragile post-pandemic restoration,” he mentioned.
The assertion added that with the energy and reliability of the corporate’s core portfolio mixed with a brand new suite of choices in cleaner vitality options, the corporate would evolve into an “vitality superstore” that powers companies and fuels progress in a simply and sustainable method each at dwelling and within the international locations the place the corporate operates. – Bernama
