Marking 20 years in luxurious watchmaking, Malaysia’s luxurious watch retailer, Swiss Watch, has introduced again the Art Of Time exhibition to Pavilion Kuala Lumpur.
Themed “Defining Moment”, the extremely anticipated occasion (operating till Oct 23) is headlined by 18 watchmakers and includes a distinctive partnership with 5 main Malaysian skills.
In its eighth version, it’s mentioned to be essentially the most intensive and immersive showcase of a number of the world’s most interesting timepieces.
Art Of TIme 2022 options eight historic maisons – Arnold & Son, Bell & Ross, Breitling, Bulgari, IWC Schaffhausen, Panerai, Longines and Tudor; six unbiased watchmakers – Bovet, Bianchet, Charles Girardier, Jaquet Droz, Raidillon and Speake-Marin; and 4 accessible luxurious manufacturers – Bremont, Maurice Lacroix, Oris and Tissot.
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Ashvin Valiram believes that point is a valuable aspect in life and needs to be celebrated. Photo: Swiss WatchAll horology masters in their very own proper, the 18 watchmakers will showcase their experience by means of their show of particular editions and novelties.
Additionally, Bell & Ross, Breitling, Maurice Lacroix and Panerai is every unveiling a limited-edition timepiece solely for Swiss Watch on the exhibition.
Art Of Time 2022 will take over the sprawling concourse of Pavilion KL, changing the 368 sq m area into a complicated, avant-garde watch playground. The cubicles this yr are modular in design, complemented with clear, up to date strains.
A 3-metre hexagonal arch will welcome watch fans into an area that can be carved out to present an expertise befitting every watch class.
The Grand Circle of Calibre will home eight design-driven cubicles of the heritage maisons, which can then lead seamlessly into an enclave comprising The Gateway and The Pod the place the accessible luxurious manufacturers and unbiased watchmakers will stand proudly showcasing their creations.
“Our in-house project team has worked meticulously to ensure that the space is harmoniously designed to celebrate the shared values of the watch brands,” says Ashvin Valiram, govt director of Valiram, which owns and operates Swiss Watch.
“Swiss Watch represents myriad brands and historically Art Of Time has been an exhibition reserved for the most prestigious watch manufacturers. This year, we are welcoming brands from three distinct categories – the historical prestige maisons, the independent watchmakers and the young and accessible luxury brands.
“It is an opportunity for Swiss Watch and all the 18 brands to get together under one roof and celebrate the shared values of passion and dynamism, creativity, savoir faire and innovation. This is indeed a milestone for us.”
Embodying that very same ardour and dynamism are the 5 Malaysians personalities, every one with their very own defining second, who’ve partnered with Swiss Watch this yr.
The 5 comprise nationwide satisfaction and pleasure Datuk Nicol David; actress and magnificence icon Scha Alyahya; artist and architectural designer Red Hong Yi; graffiti artist and illustrator Cloakwork; and break-dancer Kid Inn.
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“Time is such a precious element in our lives, and we are constantly challenged to make the best of it. So much so that we sometimes miss out on celebrating the small moments in between that define our journey in life,” Ashvin comments.
“As we celebrate Swiss Watch’s coming of age this year, we are proud and privileged to take a trip down memory lane with these Malaysian talents who have made their mark regionally and globally in their chosen careers. We hope that their ‘Defining Moments’ stories inspire you.”
