(Reuters) – Twitter customers will be capable of obtain reminders when retailers launch limited edition gadgets for sale, by means of a brand new feature the social media firm introduced on Wednesday.
Twitter will take a look at the feature with manufacturers together with Dior, Home Depot and Fossil.
Luxury designers, streetwear manufacturers and different retailers have created a pattern lately of releasing small collections of garments and equipment that may usually promote out inside minutes and generate hype amongst consumers.
The new feature from Twitter is meant to play off the platform’s status as a spot for real-time data and information.
“It’s instantly impressed by the colourful dialog about product launches on our service – from new gaming consoles and new purses to the newest limited edition sneaker,” stated Justin Hoang, employees product supervisor at Twitter, in a press release.
When manufacturers tweet about an upcoming product launch, customers can faucet a “Remind me” button on the tweet. Shoppers will obtain an app notification quarter-hour earlier than the merchandise goes on sale and a second notification when it’s on sale.
The feature is just accessible for customers within the United States utilizing Apple units to begin.
It comes as Twitter’s deal to be acquired by billionaire Elon Musk stays unsure. The Tesla CEO in a submitting on Monday threatened to stroll away from the deal if he didn’t obtain entry to sure information.
(Reporting by Sheila Dang in Dallas; Editing by Nick Zieminski)
