SEOUL (Reuters) – Samsung Electronics unveiled the newest variations of its flagship Galaxy S smartphones on Wednesday which characteristic enhanced digicam features and a faster processor chip, hoping the improve will revive gross sales after two weak years.
The S22 collection will instantly compete with Apple’s iPhone 13 launched final September. Samsung’s two-track premium cell technique has it launching flagship fashions within the first half of a yr and Galaxy Z foldable telephones within the second.
Aimed at interesting to shoppers who’re fussy about video and picture high quality, Samsung stated the S22 telephones’ digicam provides clearer low gentle and evening pictures in addition to computerized framing that may observe as much as 10 folks, making certain they’re all within the body and in focus.
The most costly model, the S22 Ultra, comes with a stylus – a signature characteristic of Samsung’s large-screen Galaxy Note mannequin which many followers and analysts now imagine to be discontinued.
While Samsung noticed gross sales of smartphones drop off throughout the pandemic, arch-rival Apple logged gross sales good points.
The Galaxy S suite of merchandise normally sells greater than 30 million models yearly. But it logged lower than 25 million in 2020 and rather less than 30 million final yr, hampered partly by part shortages, stated Jene Park, a senior analyst at analysis agency Counterpoint.
“We imagine that Samsung will ship greater than 15 million models of the Galaxy S22 household within the first half of 2022. If the preliminary sell-through is nice we will anticipate it to achieve 30 million models in 2022,” he stated.
A world semiconductor scarcity is anticipated to proceed into this yr however analysts predict Samsung will fare higher than many rivals due to its big shopping for energy and powerful grip on its provide chain.
Samsung stated the S22 Ultra, S22 Plus and S22 will likely be extensively obtainable beginning Feb. 25.
In the United States, the Galaxy S22 will likely be priced from $799.99, the S22 Plus at $999.99 and the S22 Ultra at $1,199.99.
(Reporting by Joyce Lee; Editing by Miyoung Kim and Edwina Gibbs)
