Video game distributor Steam adds rules to crack down on dubious discounts

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Steam is introducing new rules for video game sellers when providing discounts, that may weed out unscrupulous discounting practices.

There shall be two vital changes to the low cost share and the way usually merchandise may be put on low cost.

The video game distributor mentioned it won’t be attainable to low cost a product by greater than 90% or lower than 10%.

Game sellers would additionally not have the option to low cost their game for 28 days after altering the worth of the product, in any foreign money.

PC Gamer reported that beforehand, the rule was phrased as “it is not possible to discount a product 100%”, which led to some game sellers to supply 1% discounts so as to get their video games featured on the gross sales lists with out meaningfully reducing their worth.

“The new rules restrict devs and pubs to offering a minimum discount of 10%, meaning all discounts should now be offered in good faith,” added PC Gamer.

Meanwhile, blocking the flexibility to low cost a game after a worth change would additionally block the vendor from elevating the worth earlier than making use of a reduction, probably negating the purpose of getting a reduction.

Steam mentioned these modifications are set to take impact after March 28.

Other coverage modifications embrace a shorter cool down of 28 days or 4 weeks between gross sales, down from six weeks.

This low cost cooldown interval applies to all varieties of promotions and discounts besides Steam’s personal 4 main seasonal gross sales: the Lunar New Year, Summer, Autumn, and Winter Sale.

Sellers additionally can’t change costs whereas a promotion is already stay or scheduled.



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