The stylist and blogger, Chiara Ferragni has turn out to be one in every of the world’s strongest names in fashion in just some years.
She’d higher watch her again although, as Lena Mahfouf – higher identified beneath the pseudonym Lena Situations – might be set to steal the present.
She could solely be 24 years outdated, however she can already boast of collaborations with some main fashion homes, of seeing her title in the prestigious New York Times, and of being featured in one in every of Forbes’ well-known lists.
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Married to the Italian rapper Fedez, Ferragni turned identified in the late 2000s along with her weblog The Blonde Salad, which enabled her to construct a veritable empire, together with collaborations with fashion homes like Dior and Chanel, amongst others, the launch of her personal fashion model, and followers galore.
The Italian blogger enjoys a global repute, to the level of being named the strongest fashion influencer in the world in response to Forbes.
Followed by almost 26 million folks on Instagram, the younger mom has managed to make fairly a reputation for herself in the fashion world. But in 2021, Lena Situations appears to have had much more impression…
A recent dose of authenticity
At a time when social networks are proliferating, and self-expression and authenticity are the new watchwords, it is Lena Situations, along with her willingness to point out herself as she is, who appears to have scored a significant hit.
Just 24 years outdated, the YouTuber and blogger – or no matter you need to name her – clearly set herself aside along with her easy straightforwardness, displaying herself with out make-up as a lot as in high-flying outfits, and tapping into the codes that talk to new generations: authenticity, inclusiveness and kindness.
Those three phrases are making her such an enormous hit at the second – and of the future.
Launchmetrics, which has developed the Media Impact Value (MIV), an algorithm to measure the impression – and due to this fact the worth – of placements and mentions on totally different platforms in the fashion, luxurious and cosmetics sector, tells us in its newest assessment that Lena Situations is by far the strongest influencer of the second.
While she has fewer followers than Ferragni on Instagram – a mere 3.4 million – Lena Situations can look again on a profitable collaboration with Dior, in addition to being the focus of a long-format piece in the New York Times, and being listed amongst Forbes’ “30 beneath 30” rising abilities to look at in the films and leisure sector.
According to Launchmetrics’ ultimate rating of the yr, based mostly on the prime influencers in the luxurious fashion and magnificence trade in 2021, the younger girl takes first place.
For the home of Dior alone, she reportedly generated an MIV of US$4.72mil (RM19.9mil)… Not dangerous!
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Note that the American influencer Emma Chamberlain takes second place this yr, with an estimated MIV of US$2.33mil (RM9.8mil) for the home Louis Vuitton, half as a lot as the French rising star.
Next in line come the no much less influential Xenia Adonts, with an MIV of US$2.13mil (RM8.9mil) for Gucci, Lea Elui with US$1.76mil (RM7.4mil) for Givenchy and Leonie Hanne with US$1.2mil (RM5.1mil) for Balenciaga.
Ferragni follows with greater than US$450,000 (RM1.9mil) for Fendi. Still, with the Italian blogger’s a number of partnerships with main luxurious labels, in addition to her personal model and her host of different actions, Chiara’s days of affect are removed from over. – AFP Relaxnews
